When The Midas Touch Hair Salon was preparing to open its doors, the owner partnered with iMarketing to build a strong and professional presence from the very beginning.

As a new local salon entering a competitive market, it was essential to create branded materials that would leave a lasting impression and encourage repeat visits.

Business Card Design

iMarketing designed a custom two-sided business card that not only introduced the brand, but also supported client retention.

The front highlights the salon’s contact information and branding, while the back was intentionally designed with space to write each client’s next appointment. This simple but thoughtful detail helps encourage repeat bookings and keeps The Midas Touch top of mind.

Grand Opening Promotion

To generate buzz and bring in both new and existing clients, iMarketing designed a grand opening postcard invitation.

This piece was used to invite friends, family, and loyal customers to celebrate the launch of the new shop. The design reflected the salon’s personality while clearly communicating event details and building anticipation within the community.

Marketing Beyond the Salon

To increase local visibility, iMarketing provided a complimentary car door magnet and window decal for placement on the owner’s vehicle.

These mobile branding elements help promote The Midas Touch throughout the community, turning everyday errands into consistent brand exposure.

Staying Top of Mind All Year Long

Each year, The Midas Touch continues to partner with iMarketing to produce custom calendar magnets for loyal customers.

These practical, high-visibility pieces serve as a year-round reminder of the salon’s services and contact information — reinforcing brand recognition and encouraging repeat appointments.