Marketing had never been a primary focus for Jadam Construction, until business began to slow down. Recognizing the need for a more proactive approach, the company partnered with iMarketing to evaluate the competitive landscape and develop a comprehensive growth strategy.

iMarketing conducted a competitive analysis to identify market opportunities and positioning gaps. From there, we developed a structured marketing plan designed to increase visibility, strengthen brand recognition, and generate new leads.

Business Card Design

The first step was creating essential, high-impact marketing tools that Jadam Construction could use every day.

iMarketing designed professional business cards that reinforced credibility and made it easy for customers to share contact information. In addition, business card magnets were developed to ensure the company’s information remained visible long after the initial interaction, to be placed on refrigerators, toolboxes, and filing cabinets for ongoing exposure.

Increasing Local Visibility

Custom lawn signs were created to transform active job sites and company vehicles into mobile marketing tools. This increased brand exposure in the neighborhoods where services were already being performed, helping to generate word-of-mouth referrals and nearby inquiries.

Expanding Professional Image

iMarketing expanded the brand’s reach with highly visible promotional tools designed for everyday exposure.

Car door magnets and window decals transformed company vehicles into mobile advertisements. Additional branded materials such as note pads and sticky notes further reinforced consistency across all customer touchpoints.

Together, these pieces ensured Jadam Construction maintained a strong and recognizable presence throughout the community.

Social Media

The second phase of the marketing plan focused on digital growth. iMarketing developed and launched a professional Facebook page to increase community engagement and showcase completed projects.
Beyond setup, iMarketing was retained to manage the Facebook page, ensuring consistent posting, audience engagement, and brand visibility.

Website Development & Ongoing Optimization

A new website was developed to provide a professional online presence and serve as a central hub for lead generation.

iMarketing continued to support Jadam Construction through ongoing website development and data-driven improvements. Google Analytics data was reviewed monthly to refine search engine optimization strategies and strengthen link-building campaigns, helping to increase visibility and organic traffic over time.