Blue Butterfly Collection was created to inspire and encourage young women through intentional journaling. The collection centers around a three-part series – Becoming, Believing, and Belonging – each designed to guide women through personal growth, confidence, and purpose.

iMarketing partnered with the creator to design the Blue Butterfly Collection logo, develop the journals from concept to print, and create promotional materials to support launch and live events. Journal production included page layout design, cover creation, and complete print setup through Amazon KDP.
The result is a cohesive brand and product line created to uplift, organize, and empower.

Becoming – A Gratitude & Dreams Journal

Becoming is a Gratitude and Dreams journal designed to encourage daily gratitudes, affirmations, and goal setting. The layout was carefully structured to promote reflection, positivity, and intentional thinking.

To support promotion at a women’s event, iMarketing created a custom sticker sheet and coordinating bookmark. The bookmark included a QR code directing users to the Blue Butterfly Collection website, where they could access gratitude examples and affirmation ideas — extending the journal experience beyond the page.

Believing – An Inspirational Journal

Believing is an Inspiration journal designed to encourage open, free journaling supported by inspirational verses. The layout allows for deeper reflection and personal expression while reinforcing messages of hope and confidence.

For event promotion, iMarketing created a custom bookmark featuring a QR code linking directly to journaling prompts on the Blue Butterfly Collection website. This interactive element helped guide users while strengthening the connection between the physical journal and the online platform.

Belonging – Self-Care & Daily Planner

Belonging combines organization with inspiration. Designed as a daily planner and celebrations journal, it includes space for monthly celebrations, to-do lists, appointments, and goal tracking.

The layout balances structure with encouragement, helping women stay organized while continuing to reflect on growth and purpose. As the third installment in the series, Belonging completes the journey from dreaming, to believing, to living intentionally.

Event Banner

To support promotion at a women’s event, iMarketing designed a branded display banner featuring the Blue Butterfly Collection logo and a prominently placed QR code linking directly to the website.

The banner served as both a visual anchor for the booth and a functional marketing tool, allowing attendees to instantly access product information, journaling resources, and purchasing details. This cohesive event branding helped reinforce recognition and drive engagement beyond the event itself.