Myakka River Motorcoach Resort partnered with iMarketing to strengthen its digital presence and better reflect the luxury experience of the resort.
We began with a comprehensive review of the competitive landscape, existing marketing assets, and a full website audit, evaluating user experience, search engine optimization (SEO), and traffic performance. From this analysis, iMarketing developed a detailed, prioritized improvement plan focused on elevating the brand, improving search visibility, enhancing content, and increasing engagement.
To maintain cost efficiency, updates are being implemented in strategic, bite-sized phases in collaboration with the website developer, ensuring steady progress while controlling expenses.
Resort Overview Video
One of the first visible upgrades was the creation of a new resort overview video for the homepage. The previous video no longer reflected the upscale experience and amenities that define Myakka River Motorcoach Resort.
The new video captures the beauty of the grounds, waterfront views, amenities, and lifestyle, helping prospective guests and lot owners immediately understand what makes the resort a premier destination on the Gulf Coast.
Email Marketing System & Campaign Launch
Following the website audit, the first major initiative was selecting and implementing a robust email marketing system.
iMarketing worked closely with the Myakka team to evaluate requirements and best practices before selecting the appropriate platform. Once chosen, we coordinated full system setup, database organization, and contact imports into the CRM.
The first integrated campaign promoted a Fall discount offer, targeting both leads and previous guests. The campaign established a foundation for ongoing email communication designed to drive bookings, increase engagement, and nurture long-term relationships with guests and owners.
Social Media
To support the Fall promotion and ongoing marketing initiatives, coordinated social media posts were created to align with email messaging.
Each campaign is strategically adapted for various audiences, including prospective guests, returning visitors, and potential lot owners, ensuring consistent branding and messaging across platforms.
This integrated approach strengthens visibility, reinforces promotional messaging, and encourages continued engagement with the resort.
Tradeshow Strategy & Lead Capture
When Myakka River Motorcoach Resort attended a recent RV tradeshow, existing booth graphics remained strong and on-brand. Rather than reinventing the booth, iMarketing focused on enhancing performance through strategic signage and lead capture systems.
New signage was created to:
- Highlight the resort’s location
- Promote lot rentals and lot sales
- Encourage newsletter signups
- Promote a giveaway
The newsletter signup and contest entry signage included QR codes directing attendees to a simple lead form. Upon submission, contacts were automatically entered into the CRM and tagged specifically as tradeshow leads, allowing for targeted follow-up and campaign tracking.
Website Development & Ongoing Optimization
The website remains a central focus of ongoing improvements. Key priorities include:
- Updating and improving imagery
- Strengthening SEO across key pages
- Adding and maintaining the events calendar
- Enhancing the overall content structure and user experience
The events calendar is especially critical, serving as both a traffic driver and an information hub for guests and owners. Keeping events current encourages return visits to the website and reinforces the vibrant community atmosphere of the resort.
Through steady, strategic improvements, the Myakka River Motorcoach Resort website continues to evolve into a more powerful marketing tool, one that reflects the luxury, lifestyle, and long-term ownership opportunities available at the resort.