The Electrical Contractors of Lehigh Valley needed a professional online presence that would represent their association with credibility and clarity. Their goal was to create a central hub where members, contractors, and the public could access important information, updates, and resources.

iMarketing partnered with the association to develop a cost-effective digital solution that balanced professionalism with practicality. From securing the domain name and setting up reliable hosting to selecting the right Content Management System (CMS), every step was carefully guided to ensure long-term ease of use and sustainability.

The focus went beyond building a website, to building a solution the association could confidently manage moving forward.

Website Development & Training

After evaluating the association’s needs, iMarketing implemented a user-friendly CMS that allows board members and administrators to update content without advanced technical knowledge. The website was structured to make it easy to post announcements, share industry updates, and maintain relevant information for members.

Beyond development, iMarketing provided personalized training to ensure the leadership team felt comfortable navigating and updating the site independently. This approach reduces ongoing costs while giving the organization full control over its digital presence.

The result is a streamlined, professional website that supports communication, strengthens member engagement, and provides a reliable foundation for future growth.