PACE Tactical Consulting partnered with iMarketing before the business had even established its name. With a clear vision but no defined brand identity, they sought guidance to ensure they launched with strength and clarity.
iMarketing conducted competitive research within the tactical and firearms training industry to help identify a company name that would be distinctive, professional, and aligned with the brand’s mission. Once the name PACE Tactical Consulting was selected, we developed a strong visual identity to match.
The logo was designed to convey confidence, precision, and professionalism – qualities essential to a tactical training organization.
Business Card Design
With the brand identity in place, iMarketing designed business cards that reinforced the organization’s authority and professionalism.
The layout was intentionally clean and direct, ensuring essential contact information was easy to read while maintaining a bold, tactical aesthetic. These cards provided instructors and leadership with a polished tool for networking, training events, and community outreach.
Social Media
To support brand growth and student engagement, iMarketing launched the official PACE Tactical Facebook page.
The page provides a social platform where students can share their experiences, engage with the brand, and stay informed about upcoming training opportunities. Establishing this digital presence strengthened community connection while increasing visibility within the tactical training space.
Client Feedback
When we were initially in the conceptional stages of Pace Tactical Consulting LLC, we understood what we wanted to bring to people and what we wanted to offer, but really had no idea of how to go about getting it out there, designing a website or logo.
iMarketing was able to help us along, not only with the conceptual design, but also a full spectrum of understanding pertaining to the marketing analytics, marketplace strategies and overall concepts that we had never thought about. They provided market research along with the in-depth time spent working with us and dealing with our indecisiveness was greatly appreciated and more than we could have hoped for. Although we are still in the development stages of the content and our course offerings, iMarketing has been beyond instrumental in getting us off the ground and I honestly feel that we would not have been able to do it without severe headaches if not for them.
-Jason Dunbar, Co-Founder, PACE Tactical