Rob Taylor had years of experience in truck tire repair before deciding it was time to start his own business. As he launched Power’s Truck Tire Service, he needed a brand that reflected his confidence, skill, and ability to stand out in a competitive industry.
iMarketing worked with Rob to develop a bold color palette and logo designed to immediately grab attention. The final brand identity was strong, high-impact, and highly visible — perfectly suited for a roadside service business where recognition matters.
Business Card Design
Once the logo was finalized, iMarketing designed a business card that went beyond basic contact information. The card included a custom QR code that, when scanned, allowed customers to instantly add Rob’s contact information directly into their phone.
This approach not only made it simple for customers to save his information, but also allowed us to control exactly how it appeared in their contacts — including company name, first name, last name, phone number, and even his photo. The result was a streamlined, tech-forward solution that made Rob easy to find and easy to recognize when roadside service was needed.
Calendar Magnet
To reinforce brand awareness, iMarketing designed a calendar magnet that customers could display on a refrigerator, filing cabinet, toolbox, or even inside their truck.
Unlike a traditional flyer, a calendar magnet remains visible all year long. This simple but strategic piece keeps Power’s Truck Tire Service top of mind, ensuring that when tire trouble strikes, Rob’s information is within reach.
Branded Apparel
Branded apparel was the next step in building visibility. iMarketing worked with Rob to create promotional hoodies, t-shirts, and hats that could be worn by him, his family, friends, and loyal customers to help spread awareness of the business.
In addition, we designed high-visibility hoodies and t-shirts specifically for on-the-job use. Since much of Rob’s work takes place along busy highways, safety was a top priority. The high-visibility apparel keeps him safer while working roadside, while still reinforcing his bold, recognizable brand.
iMarketing created a custom online storefront with all of his apparel options, making it easy for Rob to order the items he needed, as he needed them.